We like to see policies with a lot of common sense and human-speak, as opposed to full of “legalese.” This policy hits the mark. However, innovative companies increasingly prioritize employee advocacy, seeing both employee retention and bottom-line advantages. A recent case study showed tech leader Salesforce activated about a third of its 73,000-person employee base as brand advocates, resulting in a 2,000% ROI on its social ambassador program. I see that Nordstrom advises employees to consult HR with further questions. But I’d prefer to see them include a little more detail in the policy itself.

The Right Tool For The Job: A Comparison Of Social Media Management Platforms

Facebook, LinkedIn, Twitter, Instagram, and Pinterest give you multiple places to spread the word about the good work your nonprofit is doing in your community. People occasionally make mistakes or render bad judgment when creating posts. It’s easy enough to type fast and hit send without thinking or double-checking the content. Social media platforms are excellent vehicles for storytelling and creating awareness, yet, without a nonprofit social media policy in place, your board could be in for some unexpected problems. Before creating your community guidelines, it’s important to define your brand’s core values and mission so you can weave them into your desired community culture.

If you have defined a brand tone of voice, think about how you use that on social media and write a short summary for how to write social copy in the brand voice. If you don’t yet have a formalised brand tone of voice, this article will help. Also list any emergency procedures you have in place in case of leaked information or a PR crisis. Note what employees should do if they encounter anything negative while they’re monitoring and posting on social media, so they feel empowered to act if there’s a problem. In this article, you’ll find a simple guide to what social media guidelines are, why they’re important and how to create your own.

Employee Social Media Policy Guidelines: Best Practices & Legal Considerations

Clarify how you identify post authors (if at all) and how often team members introduce themselves in video content. The idea is that your audience on each platform should know what to expect. If they’re used to 15-second Reels, it might be confusing and tedious to get sucked into a 90-second version.

Tailoring Your Strategy For Key Platforms

You can do this by making your employees aware of these attacks and requiring them to use a 2-factor authentication or a VPN during work hours. Now, let’s look at the benefits of having a social media policy within your organization in more detail. Due to social media increase, many businesses have a digital media presence which they use to communicate with their customers and promote their products and services. Employees should always be cautious about sharing any proprietary information, whether it’s through posts, comments, or direct messages.